Social Media Accessibility

Social media is filled with attention-catching videos and images, but it’s important to consider how people who can’t hear the audio or see the images can still access the information being shared.

Caption videos

Use automated captioning tools and edit the captions to improve accuracy when possible. Manage reels and video captions on Instagram. TikTok Introducing autocaptions

Add Alt Text to images

Alternative Text or Alt Text is a brief textual description of an image primarily used by people with visual impairments.

Write helpful Alt Text to describe images

Edit the alternative text for a post on Instagram

Include key info in a text field

If the platform you’re using has a text field, such as a caption that is posted with an image, use that field to share any key information. For example, if you’re posting an image of a flyer about an upcoming event, share the event details in the post’s caption.